Tivix CEO and CTO, Sumit Chachra, introduces our report in the context of a rapidly changing digital business environment.
Chapter 1: It starts with a spark (and an MVP)
"Having structured interview processes, and asking people about their specific pain points is ultimately the only thing that will enable you to build a great solution."
Chapter 2: Driving forward with customer feedback
"We listen to our sales and customer success teams to make sure we prioritize the features that will have the most impact."
Chapter 3: Finding your first paying customer
“You can make the supply happy and then demand suffers or vice versa – or supply and demand are both happy, but ClassPass suffers. It’s all about finding that balance.”
Chapter 4: Building a technical tribe
"Do you want to learn about the technical challenges of building a business? If you do, then build it in-house. If you don’t care, then outsource it."
Chapter 5: Show me the money
"If people give you a reason why they don't invest, build on that. We listen to every rejection we get, which isn’t always nice, but it helps us grow."