Great applications are defined by a great user experience. At Tivix we take UX design seriously, combining aesthetic design with data-driven research to inform user flow. This approach produces digital products that are attractive, functional and intuitive for the end-user.
We start by fully immersing our team with the client team, gaining a deep understanding of the business case.
Brainstorming and experimenting with ideas is where groups can come up with breakthroughs.
Rapid prototyping allows us to quickly develop and gather insights on user flows. It allows us to communicate a variety of different approaches, and modify them with ease.
End-user opinions matter the most. As a final step in the UX design process we solicit input from internal stakeholders and external users.
Prototyping and Iteration
Clients come to us with questions about the market, technology and about their product. Our design process allows us to come up with answers to these questions, validate market fit and explore creative applications of their ideas.
Our UX designers are trained to use empathy in the design process. Our approach centers on using design thinking to better understand the needs, behaviours and goals of product users. We rapidly prototype wireframes, mockups and visuals to help inform the design process. Using clickable prototypes we comprehensively test the user experience, validating the user flow and interaction design before we start writing code.
Learnings from these prototypes can then be built into the product from an early stage – resulting in better products.