How do you understand end users without your own projections getting in the way? We outline some tried and true methods for creating effective UX personas.
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UX prototyping tools make it easy to rapidly bring ideas to life. We round up 6 of the best to consider for your next project.
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6 min read
Co-authored by John Hargan. Why redesign Reddit? Reddit launched in 2005 and has remained largely unchanged in design since. While there’s a nostalgic charm to its appearance, most will…
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4 min read
I was on a call last week with the Head of Digital for a very large global telecom company, talking about how they approach the development of innovative…
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One of the core tenets of the Design Thinking methodology for creating innovation is to “open up the solution space” by always asking “why” as you are thinking…
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“Design Thinking” is a hot buzzword these days. It’s also an unfortunate name, because most people assume that it means “Think like a graphic designer”, when in fact…
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