Social Media for Cause Marketing
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We all know at this point that social media - Facebook, Twitter, etc - is huge and growing every day. If Facebook were a country, it would be the fifth largest country in the world. We also know that the demographics of social media users are changing dramatically. What was once the domain of teenagers is now increasingly an audience of highly-influential consumers across the demographic spectrum. In fact, the 35-54 year old demographic segment is the fastest-growing demographic on Facebook today, accelerating at a 276.4% growth rate over the first 6 months of 2009.
And one of the principal things which consumers use social media for is advocacy. They use Yelp to advocate for restaurants they love, they use Facebook to advocate for causes and passions, and they use Twitter to advocate for political positions and their favorite movies.
A recent study by Nuance Communications focused on how brand reputation is effected by social media today - 59% of survey respondents use social media to "vent" about experiences with brands, and 74% said they choose brands based on others' customer experiences shared online.
Put all of this together, and it's clear that social media is fertile territory for cause marketing.
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Deductions for Donations from Tax-Deferred IRAs
Featured article
One potential source of contributions sometimes overlooked in charities' fundraising campaigns is donations of assets from individual retirement accounts. Under the Pension Protection Act of 2006, eligible donors can get a tax break on these contributions if all the IRS...(» read more)
Deductions for Donations from Tax-Deferred IRAs
Featured article
One potential source of contributions sometimes overlooked in charities' fundraising campaigns is donations of assets from individual retirement accounts. Under the Pension Protection Act of 2006, eligible donors can get a tax break on these contributions if all the IRS...(» read more)
Nonprofit Fundraising Through Inherited Gifts
Featured article
The vast majority of planned gifts to nonprofits are made the old-fashioned way, through wills and simple probate-avoidance devices and other financial and investment instruments). Your nonprofit doesn't need to be involved with the arrangements -- but it should know how to encourage such gifts -- before you consider offering more complex planned gift arrangements, such as charitable annuities. (» read more)
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